Netflix’s “Dark Patterns” & A New Legal Front in the Platform Wars

ken paxton
Texas attorney general Ken Paxton. Photo: Smiley N. Pool/The Dallas Morning News/Getty Images
Eriq Gardner
June 9, 2026

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Last month, Ken Paxton, the Texas attorney general now running for Senate with Trump’s enthusiastic backing, filed a lawsuit against Netflix with an ominous opening—“When you watch Netflix, Netflix watches you.” His thesis was even more sinister. According to Paxton, Netflix deliberately designed its platform to keep children glued to their screens. “Netflix uses dark patterns to do this discreetly,” the complaint alleges. “Dark patterns are subtle features engineered to manipulate users to take the actions Netflix wants them to take.” Unaware of these subterfuges, Paxton writes, “Texans signed up in droves and handed their children the remote.”