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Kylie Jenner Answers to the Higher Calling of Fast Fashion

Kylie’s new brand remains in stealth mode, but the Gredes’ team have begun interviewing candidates for certain positions without telling them anything about the project.
Kylie’s new brand remains in stealth mode, but the Gredes’ team have begun interviewing candidates for certain positions without telling them anything about the project. Photo: Gotham/GC Images
Lauren Sherman
July 27, 2023

What’s truly remarkable about the Kardashian family is that they’ve managed to stay premium-famous for so long. Keeping Up With the Kardashians first aired on October 14, 2007, nearly 16 years ago. You may bristle when they are likened to the Kennedys or the House of Windsor, but it’s a valid comparison, at least in terms of their relationship with the press and the public. (And especially when you factor in the behaviors of the lower caste members of those families, most recently R.F.K. Jr.)