This week, I was having lunch with a news executive in Washington, D.C., when the conversation turned to press relations and, more specifically, the importance of storytelling. (I know, I cringe at that word, too.) The consensus we reached was that his news organization—and, indeed, every media organization—needed to take a more aggressive and proactive approach in articulating its own story, lest it be defined by its critics and competitors, as well as the restive watercooler grumblers who bitch and moan about their bosses around town and, frankly, to me via Signal. (We can’t all be in the “Houthi PC small group.”) It’s not enough for a P.R. chief to play defense, we agreed—they need to play offense, too.