LVMH’s Dior Promise & Nike’s Bloodletting

Bernard Arnault
Arnault also underscored his confidence in the company’s go-forward plan, noting that when the share price goes down, he always buys more—not only because it gives him more control, but because he knows he’s going to gain. Photo: Chesnot/Getty Images
Lauren Sherman
Sarah Shapiro
Malique Morris
April 27, 2026

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