This week, Mark Lazarus, the prospective chief executive of Versant, announced that MSNBC would change its name to My Source News Opinion World, or MSNOW—a rebrand so intrinsically satirizable that, after covering the announcement, media organizations from The New York Times to Variety felt compelled to publish follow-up items about the derision and ridicule it had inspired. In the annals of corporate nomenclature, only Tribune Publishing’s short-lived transformation into “tronc” (yes, all lowercase) could be seen as similarly risible. Critics noted MSNOW’s obvious connotations with multiple sclerosis, the long-defunct HBO Now, a fusion of Ms. magazine and the National Organization for Women, and the frozen water that crystallizes and falls to the ground in winter. As one high-level NBCUniversal insider texted me, “It does seem like an Accenture consultant had a bad day at Sweetgreen and was like, fuck it.”