Lee Atwater had a rule of thumb about campaigns and public opinion: The truth is whatever people believe it is. Atwater—Ronald Reagan and George H.W. Bush’s sharp-elbowed evangelist for the power of paid media—wanted that to be true back when he was buying radio spots and bombarding voters with direct mail. But the adage feels even more profound today, in a world defined by algorithms, identity politics, and the choose-your-own-adventure maze of partisan media.
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