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July 2, 2025

Line Sheet
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Lauren Sherman Lauren Sherman

Hi, and welcome back to Line Sheet. Rachel “Rachel@puck.news” Strugatz is here with the downright inspiring story of Sephora’s bestselling product for nearly two straight years.

Up top, I address your Dior pricing queries (is it too expensive, or just right?) and share additional nominations for the U.S. Vogue head-of-content gig. Plus, Sarah Shapiro joins us to talk bandage dresses: Are they really back? Sarah has actual data to support her theory, but let me just say, it might be time to break out your circa 2009 Band of Outsiders skirt.

Mentioned in this issue: Patrick Starrr, On ’Til Dawn, Sephora, One/Size, Juliette Tang, Beyoncé, Summer Fridays, Haus Labs, Rare Beauty, Huda Beauty, Jonathan Anderson, Dior, Anna Wintour, Hervé Léger, Jennifer Hyman, Lindsay Lohan, Blake Lively, and many more…

 

Three Things You Should Know…

  • Dior and the Goldilocks principle: Yesterday, LVMH shares rose 5 percent on the news that Goldman Sachs had declared the stock a “conviction buy,” noting that it was a “clear winner in the next luxury upcycle.” Could the analysts at Goldman have been influenced by...

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A Starrr Is Born

A Starrr Is Born

YouTube makeup O.G. Patrick Starrr’s setting spray, On ’Til Dawn, has made him a top seller at Sephora. But with subcategory domination comes the inevitable question: What’s next?

Rachel Strugatz Rachel Strugatz

A few years ago at Coachella, the O.G. YouTube beauty influencer and makeup artist Patrick Starrr dared to take a light swim in a full face of makeup. He dunked his head in the pool, popped back up, dabbed his face dry with a towel—and his makeup remained fully intact, the towel spotless. Naturally, someone was on hand to capture the moment on TikTok, and 25 million views later, a...

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We live for shopping wins. And we all deserve more of those. To celebrate the Carted x Line Sheet week, download Carted for free and you’ll go in the draw to win a $500 voucher to shop your wishlist.

Fashion People

Puck fashion correspondent Lauren Sherman and a rotating cast of industry insiders take you deep behind the scenes of this multitrillion-dollar biz, from creative director switcheroos to M&A drama, D.T.C. downfalls, and magazine mishaps. Fashion People is an extension of Line Sheet, Lauren’s private email for Puck, where she tracks what’s happening beyond the press releases in fashion, beauty, and media. New episodes publish every Tuesday and Friday.

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Latest Articles from Fashion

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Malique Morris • July 2, 2025
God’s Plan for OVO
With Drake back in the cultural conversation after a fallow period, his business partners are hoping to connect on a licensing deal for his lingering apparel concern, OVO. A recent creditor lawsuit sheds a lot of light on why their time is now.
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Lauren Sherman & Rachel Strugatz • July 2, 2025
The Total Hermès Experience & Coperni’s Reorganization
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Latest Articles from Fashion

Karl Lindman, Elin Kling
Lauren Sherman & Malique Morris • July 2, 2025
Exclusive: Toteme Is Launching Menswear
The brand, which has had success with the (slightly) budget-conscious sophisticated basics customer, will try to replicate that formula for men. Plus, a major P.R. move.
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Downturn Abbey
Despite geopolitical tensions and slowing growth in Europe, luxury consumers are treating economic anxiety as someone else’s problem. Exclusive new data reveals what these shoppers are buying—and why a demographic shift could be the industry’s salvation.
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Drake’s OVO Is Prepping to Sell to Licensing Giant
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The athletic wear giant is walking away from a once-key facility as it attempts to right its flagging sales. Plus, what the fashion bros don't get about the French shirtmaker.
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The ’90s Nostalgia Trap
While fashion pines for the good old days, the recent experiences of J.Crew, Victoria’s Secret, and Saks show they’re probably not worth chasing. Plus, notes on the death of wholesale, the rise of live commerce, and more in this week’s edition of the ReSee.


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The Fate of Hugo Boss
Who would want to own a classic suit brand in a post-suit world? Plus, Boring Not Com intrigue and J.Crew goes to camp.
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Latest Articles from Fashion

Frederic Arnault
Lauren Sherman • July 2, 2025
Loro Piana Man
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Chanel’s Hardcore Hard Luxury Play
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