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July 2, 2025

Line Sheet
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Lauren Sherman Lauren Sherman

Hi, and welcome back to Line Sheet. Rachel “Rachel@puck.news” Strugatz is here with the downright inspiring story of Sephora’s bestselling product for nearly two straight years.

Up top, I address your Dior pricing queries (is it too expensive, or just right?) and share additional nominations for the U.S. Vogue head-of-content gig. Plus, Sarah Shapiro joins us to talk bandage dresses: Are they really back? Sarah has actual data to support her theory, but let me just say, it might be time to break out your circa 2009 Band of Outsiders skirt.

Mentioned in this issue: Patrick Starrr, On ’Til Dawn, Sephora, One/Size, Juliette Tang, Beyoncé, Summer Fridays, Haus Labs, Rare Beauty, Huda Beauty, Jonathan Anderson, Dior, Anna Wintour, Hervé Léger, Jennifer Hyman, Lindsay Lohan, Blake Lively, and many more…

 

Three Things You Should Know…

  • Dior and the Goldilocks principle: Yesterday, LVMH shares rose 5 percent on the news that Goldman Sachs had declared the stock a “conviction buy,” noting that it was a “clear winner in the next luxury upcycle.” Could the analysts at Goldman have been influenced by...

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A Starrr Is Born

A Starrr Is Born

YouTube makeup O.G. Patrick Starrr’s setting spray, On ’Til Dawn, has made him a top seller at Sephora. But with subcategory domination comes the inevitable question: What’s next?

Rachel Strugatz Rachel Strugatz

A few years ago at Coachella, the O.G. YouTube beauty influencer and makeup artist Patrick Starrr dared to take a light swim in a full face of makeup. He dunked his head in the pool, popped back up, dabbed his face dry with a towel—and his makeup remained fully intact, the towel spotless. Naturally, someone was on hand to capture the moment on TikTok, and 25 million views later, a...

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We live for shopping wins. And we all deserve more of those. To celebrate the Carted x Line Sheet week, download Carted for free and you’ll go in the draw to win a $500 voucher to shop your wishlist.

Fashion People

Puck fashion correspondent Lauren Sherman and a rotating cast of industry insiders take you deep behind the scenes of this multitrillion-dollar biz, from creative director switcheroos to M&A drama, D.T.C. downfalls, and magazine mishaps. Fashion People is an extension of Line Sheet, Lauren’s private email for Puck, where she tracks what’s happening beyond the press releases in fashion, beauty, and media. New episodes publish every Tuesday and Friday.

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Latest Articles from Fashion

Sara Blakely
Lauren Sherman & Malique Morris • July 2, 2025
Blackstone Exits Spanx & Zara’s Crazy Pants
Why the private equity giant divested from the shapewear firm five years after taking a $1.2 billion stake. Plus: Can you issue a safety recall on a pair of trousers?
Tadashi Yanai
Lauren Sherman • July 2, 2025
Life in the Fast Retailing Lane
Tadashi Yanai was supposed to retire years ago, but the 77-year-old head of Uniqlo is still vetoing sweaters, consulting his wife, and recruiting designers like J.W. Anderson for the $20 billion business. What he doesn’t have is a succession plan.
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Lauren Sherman & Malique Morris • July 2, 2025
Sun Valley Fashion Superlatives & Margiela Mania
With the dust settled on the final panel, Lauren hands out her annual mogul cosplay awards. Plus, a report from the expectation-smashing Margiela auction.


resee 7.10
Malique Morris • July 2, 2025
Luca’s Tough Love & J.Crew’s Outside Influence
For all the star power of the just-concluded Couture week, the industry is finding out that fixing brands is far harder than replacing executives.
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Lauren Sherman • July 2, 2025
The Gospel of Luca
After months of financial engineering and strategic cleanup, Kering faces the true test of convincing shoppers—and not just shareholders—that its brands are back.
Meredith Koop
Lauren Sherman & Malique Morris • July 2, 2025
An Obama Stylist’s Next Gig & Couture Endnotes
Why longtime Michelle Obama stylist Meredith Koop is moving on. Plus, what the Paris Couture shows can tell us about fashion’s broader anxieties.


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Lauren Sherman • July 2, 2025
Sun Valley Style Ranked & Prada’s Palestine Predicament
With the media power class off to Idaho for its annual summer confab, it’s time to appraise the mogul fits. Plus, why the internet critics have come for a Prada ambassador.


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Latest Articles from Fashion

Matthieu Blazy
Lauren Sherman • July 2, 2025
Matthieu’s Fantasyland & Jody Quon’s ‘T’ Room
In his second Couture collection for Chanel, Matthieu Blazy leaned into a seemingly simplistic theme—fairy tales—but executed it at his own extremely high level. Plus, who’s going to stick around for the new iteration of the T masthead?
Sara Blakely
Malique Morris • July 2, 2025
Generalized Spanxiety Disorder
Five years into Spanx’s life under private equity rule, its early highs have fizzled, its lunch has been eaten by Skims, and its owners have to be looking for a next chapter. So where does it go from here?
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Lauren Sherman • July 2, 2025
Michelle Obama’s New Stylist & The Olivier Theyskens Riddle
After years of working with stylist Meredith Koop, the former first lady has lately branched out. Plus, the curious career of a one-time fashion wunderkind.


Jonathan Anderson
Lauren Sherman • July 2, 2025
The Prodigal Anderson
The meta-narrative around Jonathan Anderson’s Dior has been that of a work in progress. It’s going to take months, if not years, to get the house in order.
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Lauren Sherman & Malique Morris • July 2, 2025
Chanel Resale Frenzy & Spanx’s Quiet C.E.O. Exit
The Blazy era at Chanel has extended to the secondary market, where bags are fetching well over retail. Plus, a discreet executive shakeup at an O.G. shapewear operator.
resee column 7.3
Malique Morris • July 2, 2025
NikeSkims Upside & The Armani-Consultants Discourse
Even for an industry built on season-to-season changeover, this week demonstrated how much of the fashion world—brands including Nike, Charvet, Armani, and more—is in transition mode.


Paul Michon
Lauren Sherman • July 2, 2025
Kering’s Comms Guru Exits & Even More ‘T’ Intel
The departure of Paul Michon, who messaged through the good and the very bad times, marks the end of an era at the luxury conglomerate. Plus, how Jody met Joe.
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Latest Articles from Fashion

chanel paris fashion week runway show 2025
Lauren Sherman • July 2, 2025
Charvet Pride
Behind the bittersweet headlines, Chanel’s acquisition of Charvet is the story of one great family business inheriting another.
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Lauren Sherman & Malique Morris • July 2, 2025
More Jody Quon–T Mag Backstory & NYFW’s New Names
The expected new editor of The New York Times’s style magazine has a history at the paper. Plus, the new and returning names to expect in New York this fall.
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Rachel Strugatz • July 2, 2025
Beauty Mailbag: L’Oréal’s $2B Armani Question & Alix Earle’s Heater
As we near the halfway point of 2026, Rachel Strugatz answers readers’ burning questions about Rihanna’s next move, the Armani ownership sweepstakes, Estée Lauder’s M&A appetite, and more.


Richard Dickson
Malique Morris • July 2, 2025
More Old Navy Shake-Ups
Gap Inc.’s value-focused brand has shed several executives recently after lackluster results. Plus, a Skims veteran takes the helm at a Victoria’s Secret–backed swimwear label.
jody quon
Lauren Sherman & Malique Morris • July 2, 2025
And the Next Editor of T Magazine Is…
According to multiple sources, Hanya Yanagihara’s replacement at The New York Times’s fashion glossy is finalizing her deal. Plus, thoughts on Marc Jacobs’ latest runway manifesto.
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Malique Morris • July 2, 2025
Skims Plays the Long Game
Kim Kardashian’s shapewear label seemed destined for a boffo I.P.O., but a series of hiccups and the revival of Victoria’s Secret have made the timing of its exit a bit cloudier.


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Lauren Sherman • July 2, 2025
Can You Buy Your Way Into Couture?
It’s one of the most exclusive tickets in fashion, but popular fashion Instagram personality Zak Berady says he can get clients in for the right price. How valid is his promise? Plus, everything you missed at the men’s shows and more.


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