Welcome back to What I’m Hearing, still digesting things that actually happened over the holiday:
My friend Adam Aron deleted his LinkedIn after posting a remarkably detailed play-by-play of the Taylor Swift wedding… Fox News watched Trump watching Fox News watching
Trump… and Allen & Co. sent around this week’s Sun Valley schedule, which includes Taylor Sheridan, the TV producer who famously hates Hollywood executives, speaking to… a bunch of Hollywood executives. Amazing times.
Tonight, Kim Masters has a postmortem on the most recent comeback attempt for Armie Hammer. (Spoiler: It’s not going well.) Plus, details on the deal to release Amazon’s dumped Sam Altman movie, cries for
help from the Comcast building in Universal City, and who’s got bigger balls, Netflix or Paramount?
Programming note: This week on The Town, Lucas Shaw and I picked winners and losers so far in 2026, and analyst Steve Buck
explained why movie admissions can be more telling than box office. Subscribe here and here.
Not
a Puck member yet? Just click here. Got a news tip or an idea for me? Just reply to this email, text me, or message me on Signal at 310-804-3198.
Discussed in this issue: Mike Hopkins, Cindy Holland, Armie Hammer, Monica Barbaro, Uwe Boll, Andrew Garfield, Josh Lucas,
Dave Chappelle, Alice Waters, Carl Rinsch, Melissa McCarthy, Bob Iger, Luo Yan, Mike Tyson, John Malone, Tom Colicchio, Danny DeVito, Bryan Lourd, Piers Morgan, David Zaslav, Jake Paul, Elon Musk, Brian Roberts, Amanda
Dobbins, Clive Owen, John Bevilacqua, and… Michael Rubin.
But first…
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Who Won the Week: Luca
Guadagnino
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The filmmaker’s Artificial, dumped by the Amazon wusses—sorry, prudent entertainment product
managers—after the company’s $50 billion deal with Sam Altman’s OpenAI, finally found a distributor in Neon… which is way better than Amazon at releasing this kind of movie, anyway.
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A little more on the deal…
Amazon is basically giving this movie away. Per multiple sources,
Neon is paying no money but is committing to a robust $15 million in P&A spend (marketing and releasing costs). That’s much less than even the $10 million opening bid from rival distributor Mubi. They likely would have gone higher, but Amazon wasn’t looking to get paid up front for this one, so CAA didn’t even counter Mubi.
Ever since Amazon’s Mike Hopkins first called CAA’s Bryan Lourd to tell him the company couldn’t release the movie, Hopkins has been
trying to save face with Hollywood while still serving his tech masters in Seattle. This deal potentially accomplishes the goal.
Artificial cost about $46 million to produce, with nearly $20 million in production rebates coming from Italy, where a lot of it was shot. Amazon could write off much of the remaining spend, and help the filmmakers, if it got nothing for the movie, so it was offloaded. If Neon’s Tom Quinn can generate real box office and international
sales for the film, Amazon would recoup its costs (minus Neon’s distribution fees and expenses), and maybe Guadagnino and stars Andrew Garfield, Monica Barbaro, and Yura Borisov would even make their promised backends. More likely, Neon will leverage the subject matter and controversy into a bunch of attention for the movie this fall, and hopefully gross enough to justify its spend, but Amazon won’t recoup and will write off its losses. And Luca
will get his theatrical release.
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A MESSAGE FROM OUR SPONSOR
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This isn’t exactly a happy ending. I’m told several distributors expressed interest in Artificial
during the recent sales process only to backtrack or disappear, suggesting a pretty disgraceful chill around town—even if this movie turns out to not be potential Oscar bait. (I haven’t seen it, and as I wrote last week, distributor reaction at screenings was mixed.) The next question: Could Disney block Artificial from appearing on Hulu? Neon’s current two-year Pay 1 output deal with Hulu is about to expire, but negotiations for a renewal are happening now. I’m told that if that
renewal closes, Artificial will indeed appear on Hulu after its theatrical run. For now, at least. (Amazon, Neon, and CAA declined to comment.)
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“I didn’t make the 15,000 closest friends.” —Dave Chappelle, on CNN, lamenting not being
invited to the Swift/Kelce wedding.
Now Kim takes the temperature in Universal City…
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| Kim Masters
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- Roberts’s $22-a-share red
line: How are insiders at NBCUniversal reacting to the news that Comcast will spin off the company with Sky? Having spoken to some, I’d say the unvarnished answer is they feel like they’ve been punched hard in the gut. The Comcast stock price might not have shown it, but some longtime executives at NBCU felt that things had been going well—especially at the film studio, notwithstanding last weekend’s Minions and Monsters stumble. “I think [leadership] just ran out of options,” one
executive told me. “It happened when they weren’t able to go for it with Warners. They didn’t have the appetite to take on too much debt. They just played it very safe, very conservatively.” There is sorrow, there is fear, there is anger. Said one NBCU veteran, “I don’t know that I’d call Brian Roberts a failure, but he made some really bad choices.”
Not that Comcast did nothing over the years—in 2004, Roberts made a run at Disney, after all, and Comcast expanded the
theme parks and made a bold bid for NBA rights, to give just two more-recent examples. But even Roberts’s—uh—friend John Malone went on the record about missed opportunities, telling The Wall Street Journal, “I tease him about woulda, coulda, shoulda.”
Now, insiders are engaged in feverish speculation about what happens next. “I never believe the words of a mogul, but they’re being very adamant that they’re not putting us on the selling block,” a
longtime NBCU exec said. “[Roberts] says it’s not about wanting to cash out and go to pasture.” But with Bob Iger and David Zaslav about to exit and Roberts having just turned 67, this exec said it feels like a generational shift is underway. And according to a well-connected source, Roberts told a very small group of top lieutenants in early May that he would have to act if the stock hit $22 a share—and then it did. (A Comcast spokesperson denies that Roberts
made any such comment.)
Even if there is no plan to sell, NBCU insiders are of course painfully aware that Hollywood is going through a frightening period of unpredictability. Zaslav wasn’t planning to sell Warner Discovery to the Ellisons either, and look how that’s turning out.
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$112 billion Global media and entertainment deal volume in the first six months of the
year, the highest level since 2021. [LSEG/WSJ]
349.4 million Movie tickets sold domestically in the first half of 2026, up from 318.3 million in 2025. [EntTelligence]
48 percent Share of U.S. World Cup viewers who opted for the Spanish-language broadcasts on
Telemundo and Peacock through 72 matches. [MPN]
2.5 years Prison sentence for director Carl Rinsch, who was convicted of defrauding Netflix of $11 million for an unfinished show.
[AP]
$10.71 million Fees paid to the Trumps for Amazon’s Melania, plus another $521,000 to license the first lady’s memoir. [Trump Financial
Disclosure]
4 Mentions of pitchman Danny DeVito in the Jersey Mike’s I.P.O. filing. [Axios/Form S-1]
Now here’s Kim on Armie…
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The controversial actor seems to be having second thoughts about his would-be return to
moviestardom, which has become a cause célèbre on the reactionary right.
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Late last month, Armie Hammer attracted a level of buzz he had not seen in years—at least
not for an onscreen performance. The actor, whose once-promising career was derailed by a #MeToo-era cancellation, plays the starring role in Citizen Vigilante, a low-budget shock film from German provocateur Uwe Boll, sometimes cited as the world’s worst director. So how did Hammer feel about finally being in a film that grabbed international attention? “The first time he saw it, he was in tears,” a source in Hammer’s camp told me. And not tears of joy. “He called me
and said, ‘Fuck. This is hateful, disgusting.’”
Citizen Vigilante, a kind of Death Wish on steroids in which Hammer plays an American businessman on a manhunt, largely for immigrants, has become a cause célèbre of the reactionary right this spring. After Germany blocked it from theaters on the grounds that it was anti-immigrant and anti-Muslim, Elon Musk posted it in full for two days on X, generating enough publicity to propel it to number one
on Apple and Amazon—this just days after Musk was criticized for promoting rhetoric that allegedly helped spark anti-immigrant riots in Belfast. (The film had a limited theatrical release as well.) Had the actor starred in the movie without reading the script? Did he not grasp the nature
of the film in which he played the vigilante?
“I think he knew it certainly leaned toward the right, but Uwe works in a very frantic way,” the Armie insider said. “It’s not like he sent him a hundred-page script. When he saw the final product, he was, ‘That was not the movie I thought we made,’ and he freaked the fuck out.” And Armie was desperate for work, this person continued. (Indeed, in a
Hollywood Reporter feature published in the run-up to the film’s release, Hammer recalled receiving a scant 50-page script from Boll, and described his mindset at the time: “I would have done a fucking cat food commercial.” (An attorney for Hammer did not respond to requests for comment.)
I’d heard
that before—from Armie, himself, who has been trying to mount a comeback from his 2021 cancellation over allegations ranging from kinky sex to sexual assault. (He has acknowledged being emotionally abusive but denied other claims.) Early in 2024, I found myself sitting opposite him at lunch as he weighed his best path forward. Armie had been living in the Caymans, where he had spent much of his childhood, but he had returned to Los Angeles. A Hollywood insider, who believed Hammer was earnestly
trying to improve himself, thought that it might be helpful for him to do an on-the-record interview with me—a journalist who had broken a number of #MeToo stories. Perhaps it would show that he was prepared to confront the allegations against him honestly and sincerely. The liaison also believed that my reporting might reveal that some of the accusations were shaky or even false. Maybe that would smooth a path for an established director to hire him?
I was somewhat hesitant about this plan. Armie had already done a long
interview (with Air Mail, now our sister brand), but that hadn’t won him a reprieve: no agency had represented him since he was dropped by WME, and he wasn’t getting any work. I imagined there could be blowback just for giving him a platform, and it would probably be worse if my reporting exonerated him even in a small way. Still, my reporter’s curiosity won out.
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Armie hadn’t committed to the idea, so we decided to set up a lunch. I didn’t suggest that we meet
at the Alice Waters restaurant Lulu to be funny, though as soon as I proposed it, I remembered that it’s located in the Hammer Museum, named after Armie’s great-grandfather, so actually that was kind of funny. But it made sense because Armie wanted to meet someplace discreet, and I knew I could get a quiet corner table—the “Alice Waters table,” in fact. Armie had never been and readily agreed to meet there.
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A MESSAGE FROM OUR SPONSOR
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LALO Tequila is a gateway to modern Mexico and a celebration of life’s greatest moments shared with friends and family. For those who
value culture, connection, wellness, and good living, LALO is a way of life.
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The lunch was about an hour of semi-awkward small talk. Armie is so
distractingly handsome that it may explain why certain industry people have waited in the wings, unofficially advising him, to see what acting work might yet come his way. Surely, they think, there must still be some hits left in that bat. Armie told me that he had not inherited a family fortune and was very much in need of money. He had tried selling timeshares in the Caymans, but said that the government wouldn’t license him. At that point, he said he was working as a sober companion, helping
addicts and alcoholics stay on the straight and narrow.
In the weeks following the lunch, Armie came up with one reason after another for postponing a decision about that on-the-record interview. Finally he called to say he wasn’t ready to commit, which was something of a relief. Not long after that, he did an interview with Piers Morgan. (Piers or me? You decide.) He went on a podcast called Painful Lessons. He started his own podcast. Then he agreed to play the lead in Citizen Vigilante, for which I’m told he was paid in the ballpark of $250,000.
This wasn’t exactly the careful next step that his associates would have recommended to rebuild his career. Now that he’s done it, the person in his camp told me, “Look at the results of the movie, but please don’t watch it. It’s breaking through because it’s very extreme, but it’s also a
testament to his star power.” Maybe, though, Elon’s star power had something to do with it, too.
Since then, Armie has shot a handful of small movies, including Night Driver, an ultra-low-budget (less than $1 million) thriller written and directed by John Bevilacqua. And he appears with Josh Lucas in Rockets Red Glare, about the founding of JPL, directed by Chinese actress and screenwriter Luo Yan. But the source in
Armie’s camp said finding a small independent movie that can break through is like “looking for a needle in a haystack.” The way back, he said, would be for an established director to cast Armie—someone like Luca Guadagnino, who did well when Armie agreed to take a chance on Call Me by Your Name. Of course, Guadagnino has had some troubles of his own recently, with After the Hunt bombing and Artificial having gotten dumped by Amazon
MGM.
Meanwhile a sequel to Citizen Vigilante is already in preproduction. I asked whether Armie is planning to reprise his role, given how appalled he is said to have been at the original. “It would have to be life-changing money,” the source said. “Everyone has a breaking point.”
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Sky’s $2.1 billion takeover of ITV only reminds everyone that Comcast paid nearly $40 billion for Sky back in
2018, one of the great overpays of all time. [WSJ]
First, Disneyland offered a $59 evening ticket, now it’s $71 for Anaheim residents. Something tells me Disney parks’ attendance numbers this quarter needed major goosing, especially with the World Cup distracting families.
[L.A. Times]
Scott Mendelson isn’t worried about Minions and Monsters after the subpar $62 million domestic opening over the five-day holiday. [Outside Scoop]
More: I know the supposed reasons: Minions fatigue after Universal and Illumination rushed this one into theaters after just a two-year break…World Cup and Toy Story 5 competition for attention… a studio distracted by other summer tentpoles The Odyssey and Disclosure Day. But is it possible this movie was actually too good for its core audience? Critics loved it (91 percent on Rotten Tomatoes… far above the
other Minions movies), but my 10-year-old Minion lover was confused by the silent-era Hollywood setting, and the marketing had no choice but to show that this one was different.
The final days of Tom Colicchio’s Craft. [Esquire]
The decline of second season viewership on Netflix made me want to see
the completion rates on those first seasons. [Bloomberg]
You will not believe this, but a studio tested competing cuts of a troubled superhero movie.
[THR]
Just in time to keep the NFL happy, Nielsen will rejigger its ratings system to better account for co-viewing. [Front Office Sports]
I support Amanda
Dobbins’s ranking of L.A. movie theater parking lots, except she left off the Ovation Hollywood hellscape under the Chinese Theatre. [Hobbies]
Very nice of Michael Rubin to move his White Party so attendees like Mike Tyson, Jake Paul, and the Kardashians could not attend the Swift
wedding. [Page Six]
Netflix’s balls… bigger than Paramount’s?: When Paramount+ shelved its completed JonBenét Ramsey show last fall, execs cited legal issues with the limited series, which stars Melissa McCarthy and Clive Owen. After all,
the company’s CBS News had years earlier settled a $750 million defamation case brought by Ramsey’s brother over a docuseries on the beauty queen’s 1996 death. So when Netflix picked up The Murder of JonBenét Ramsey last week, I figured producer 101 Studios had agreed to make cuts or changes for the lawyers. Nope! Netflix bought the show as is. As Eriq Gardner has
noted, Netflix seems to care less than other Hollywood players about getting sued. So here, either Paramount has less stomach for controversy… or streaming chief Cindy Holland—a former Netflix-er—just didn’t want the show.
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Nothing good this week. Remember to email me your takes!
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Sony’s Insidious: Out of the Further could avoid the late-August-dumping-ground curse, according to
the latest early tracking chart from The Quorum…
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Have a great week, Matt
Correction: Last Monday’s mention of the 34 million who watched
UFC Freedom 250 should have said across all broadcasters worldwide, not just on Paramount+. Apologies.
Maya Tribbitt contributed research for this issue.
Got a question, comment, complaint, or Sun Valley vest critiques? Email me at Matt@puck.news or call/text me at 310-804-3198.
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