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Nike x Skims: It’s Happening!

The sports brand is hoping a collaboration with Kim & Co. will help cure its girl troubles. Is this the promise ring that could lead to a future acquisition?

nikeskims
The powers that be at Nike and Skims—the world’s largest sports conglomerate and the world’s most talked-about intimates company—have been secretly working on a product collaboration. Photo-Illustration: Puck; Photos: Kevin Mazur/Getty Images for SKIMS/Bing Guan/Bloomberg via Getty Images/Cheng Xin/Getty Images
Lauren Sherman
February 17, 2025

For the past year or so, the powers that be at Nike and Skims—the world’s largest sports conglomerate and the world’s most talked-about intimates company—have been secretly working on a product collaboration. Only a few employees were brought in from each side, and they created a code name, which most other employees still don’t know. Up in Beaverton, information has started leaking that the project will hit stores in the coming weeks.