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Phoebe or Not to Be?

That is the question.

Phoebe Philo
Two months after the initial launch of a brand that took more than two years to materialize, Phoebe Philo and her team are preparing for the real test: a second collection launch that is slated, according to press materials, for “Spring 2024.” Photo: Pascal Le Segretain/Getty Image
Lauren Sherman
January 4, 2024

In fashion, 2023 was a year of confusion, but perhaps the most confusing element of all was how to feel about Phoebe Philo and her long-anticipated, drops-driven return to the scene. Actually, don’t call them drops, the Phoebe Philo people say. Internally, the Supreme-style product releases are referred to as “deliveries.” After all, they’re not sloughing off $40 screen-printed tees, are they?