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Phoebe in Bloom

With a new shop-in-shop at Bloomingdale’s, wider online distribution, and an open-minded, experimental approach to media buying, Phoebe Philo has expanded the aperture of what her brand can be. How closely are the suits at LVMH watching?

phoebe philo
At the beginning, one of Philo’s challenges was that pieces cost more in the U.S. than the British and European originals. Now that’s changed, and so Americans are getting on board, too. Photo: Courtesy of Phoebe Philo
Lauren Sherman
April 27, 2026

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Last week in Milan, I was having a conversation with one of my favorite editors-in-chief about the state of fashion. “Here’s the real question,” she said. “How are these fashion editors affording all this Chanel and Phoebe Philo?” The answer, of course, is credit cards, trust funds, and shopping addictions; it’s not like either of these brands are in the business of gifting. (Maybe a discount for the lucky ones.)