SAG-AFTRA’s Surprise A.I. Détente

Duncan Crabtree-Ireland
Eriq pressed SAG-AFTRA chief negotiator Duncan Crabtree-Ireland on how any of this is actually supposed to be policed. He pushed back on the idea that the contract language is especially murky, insisting that the “significant additional value” standard will be “very hard” for producers to satisfy. Photo: Gilbert Flores/Variety/Getty Images
Eriq Gardner
May 19, 2026

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Considering that Hollywood has spent the past few years spiraling about an A.I. jobs apocalypse—and torched half of 2023 in a pair of strikes largely centered on that very issue—it’s honestly a little surprising that this bargaining cycle has been so civilized. Reading through the 18-page summary of SAG-AFTRA’s tentative deal with the studios, I was somewhat startled to see that the union, pending membership approval, had left open the door to “synthetic” actors—i.e., fully A.I.-generated digital performers, not based on or performed by identifiable human actors. After years of warnings that studios wanted infinitely reusable performances, Hollywood has effectively agreed to that future.