Join Puck to listen to this article
Rami Atallah, the C.E.O. and co-founder of Ssense, didn’t schedule a Zoom last week to commemorate the good news that he and his two brothers, Firas and Bassel, had successfully retained ownership of the Montreal-based company after filing for bankruptcy protection in September. Instead, Rami sent his more than 700 employees an email. “When we first entered CCAA”—the Canadian legal process that allows insolvent companies to restructure—“I asked for your trust, commitment, and focus,” he wrote. “You gave that, and more. I saw integrity, advocacy, and a determination to rebuild. This culture is a primary reason we are in a position to move forward.”