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Profit & Kloss

karlie kloss josh kushner
Whether Kloss and Bedford Media understand how to make a compelling, disruptive editorial product, remains unproven, and the company has done nothing yet publicly to quiet skeptics. Photo: Edward Berthelot/Getty Images
Lauren Sherman
June 10, 2024

In late 2023, Bedford Media, the still-newish company financed by Karlie Kloss and her husband, Thrive Capital founder Josh Kushner, began developing a revelatory or philanthropic or simply foolish business concept. In November, Bedford announced the acquisition of i-D magazine from the quickly liquidating Vice Media. This past March, they brokered a licensing deal to publish Life magazine, too. 

Both properties had nebulous value in the current culture, one could argue, but presumably their real cachet and financial opportunity lay in business extensions beyond their core print products. (Life, for one, stopped publishing on a regular cadence in 2000.) And I imagine that the Bedford Media brain trust—Kloss, Kushner, Thrive and Klossy alum Lauren Bray, Patrick Ehrlund, and newly appointed C.E.O. Nicole Muniz—have some views about what those business extensions might be. Kushner, of course, was one of the geniuses who made a fortune on OpenAI and even once temporarily had Bob Iger reporting to him as an advisor during his Disney sabbatical. So… what are they going to do?