Send In the Clowns

Adrian Appiolaza
Designer Adrian Appiolaza at the end of the Moschino collection show in Milan on September 25, 2025. Photo: Stefano Rellandini/AFP/Getty Images
Lauren Sherman
June 15, 2026

Join Puck to listen to this article

In designer fashion, France may be the center of creativity and America may be the heart of commerce, but Italy remains the capital of industry—the place where bags and shoes and clothes are made. Perhaps that’s why the market is home to so many globally recognized Italian fashion brands. Versace, Gucci, Armani, and Prada are not necessarily the biggest businesses, but they are by far among the most recognizable. And there are obviously plenty of lesser names that punch above their weight when it comes to exposure: Salvatore Ferragamo and Missoni, Etro and Roberto Cavalli, etcetera.