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NFL

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Will David Ellison Remake the NFL Market?

When David Ellison plunked down $7.7 billion for UFC rights last fall, he may have inadvertently started another feeding frenzy. If he’d pay that much for MMA, what would he be willing to pay for the NFL? CBS, which needs the league now more than ever, is about to find out.
John Ourand • March 5, 2026
John Ourand • February 19, 2026
The NFL Media Rights Industrial Complex
nfl puka nakua los angeles rams entrance
As analysts scramble to calculate estimates for the NFL’s market-busting media rights, the league must consider the long-term viability of its linear TV partners—and whether sky-high, cutthroat negotiations could amount to a mortal wound.
Inner Circle Exclusive
John Ourand • February 10, 2026
Goodell’s Bidding War Begins…
Roger Goodell
The big question plaguing sports media executives who descended on the Bay Area last week: How much will the networks have to pay to maintain their NFL packages when the league opts out of its deals in the fall and the trillion-dollar streamers push their chips into the middle of the table?
Roger Goodell
Julia Alexander • February 9, 2026
An NFL World Domination Reality Check
Not content to preside over the most-watched sport in the U.S., Roger Goodell is preparing for an aggressive international expansion. But can America’s new national pastime truly go global?
Pittsburgh Steelers snow nfl
John Ourand • February 5, 2026
The NFL’s Big Chill
By moving up the timeline of its rights negotiations to this year, the NFL has thrown the entire sports market into chaos, as secondary leagues (and they’re all secondary to the Shield) scramble to make new deals while the networks prepare to dig deeper than ever.
Darian Mensah duke college football
John Ourand & Eriq Gardner • January 22, 2026
The People v. Darian Mensah
Assessing Duke’s epic lawsuit and a full slate of other football-related cases approaching their day in court with Eriq Gardner, Puck’s resident legal expert.
NFL
John Ourand • January 5, 2026
Amazon’s NFL Playoff Jackpot
When the streamer landed a potentially classic playoff matchup between the Bears and Packers this weekend, it looked like the league could be catering to a new favored partner—but executives on all sides of the equation pointed to the thorny decision tree the league stares down this time of year.
Kirk Cousins nfl
Julia Alexander • December 29, 2025
Will Amazon Go All In With the NFL?
Why Prime Video should win a major NFL package on top of Thursday Night Football, the real endgame for podcasts on Netflix, the future of the UFC-Paramount partnership, and other sports media predictions for 2026.
Andrew Wilson, Electronic Arts
Inner Circle Exclusive
Julia Alexander • December 9, 2025
When Will EA Get in the Game?
The world’s second-largest video game publisher is no longer simply battling other game makers for eyeballs. It’s also competing against Netflix, Amazon, TikTok, etcetera. Does that make its entrée into the sports rights wars inevitable?
Packers Lions NFL
John Ourand • November 24, 2025
The NFL’s Perfect Storm
With two marquee matchups on Thursday—and some favorable new accounting practices lifting its sails—the league could set regular season ratings records. Plus: notes on the EverWonder-LIV deal and a new college basketball tournament play.