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When David Ellison plunked down $7.7 billion for UFC rights last fall, he may have inadvertently started another feeding frenzy. If he’d pay that much for MMA, what would he be willing to pay for the NFL? CBS, which needs the league now more than ever, is about to find out.
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David Ellison’s nepo-fueled asset binge has been, to put it mildly, unsubtle. First, Skydance and our friends at RedBird Capital paid $8 billion for Paramount. Then Paramount Skydance agreed to dole out $7.7 billion over seven years for the rights to broadcast UFC in the U.S. on CBS and P+. And last week, of course, Ellison, RedBird, and a consortium of banks ponied up $110-ish billion to snatch Warner Bros. Discovery from the maws of Netflix.
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