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The Death of the Everlane Ideal

The irony of a self-styled “clean” fashion company selling to the apex fast fashion juggernaut has not escaped anyone. At the same time, there was probably no other alternative.

Alfred Chang
After Puck reported in March that C.E.O. Alfred Chang was looking for a buyer (or at least someone to service the debt), the company got into hot water over its office lease in San Francisco. In the end, there was no one willing to pay enough besides Shein. Photo: Yvonne Tnt/BFA.com
Lauren Sherman
May 18, 2026

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Yesterday, I broke the surprising news that Everlane is being sold for $100 million to Shein. Of course, the irony wasn’t lost on anyone that a basics purveyor founded on the altruistic notion of radical transparency was being ingested by perhaps the most notorious name in Chinese ultra-fast fashion. The deal might as well have been workshopped by brain-sick headline writers at The Onion. Shortly after I posted the piece, the comments about the absolute farce of it all started flooding social media.