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A.I. Confidential

The first “A.I.-built” film is coming to theaters in October, with the pioneering ambition of demonstrating how the technology can propel a human-scripted underdog project to the big screen. I spoke with creator Zack London and co-producer Edward Saatchi about how it was made—and whether anyone will see it as “just a movie.”

Gods Don’t Give Gifts film
A still from 'Gods Don’t Give Gifts,' directed by Zack London Photo: Courtesy of Gossip Goblin
Ian Krietzberg
July 23, 2026

A year ago, I hopped on a call with Edward Saatchi, the C.E.O. of Fable Studio, to discuss his efforts to build the “Netflix of A.I.” Saatchi, the scion of legendary adman Maurice Saatchi, had just secured a fresh round of funding from Amazon, and was intent on creating an entirely new content platform—one where A.I., licensed I.P., and original I.P. could exist in endless, personalized iterations akin to a video game. For major Hollywood studios and rights-holders, however, Fable was the perfect illustration of the threat posed by A.I.