Last week’s announcement naming Ludivine Poiblanc as artistic director of A.P.C., the French denim brand that helped define the wardrobes of Gen X and Elder Millennials the world over, was at once intriguing and a nonevent. Poiblanc, a renowned stylist and consultant who became something of a street-style star in the era of Old Céline, is just the right kind of polished-but-not-too-polished French woman to add the correct fashion edge to a brand that seemed radical when founder Jean Touitou first rebelled against the industry, in 1987, by selling raw denim in an acid wash world. (Ultimately, like most cool things, it transformed into the epitome of bobo after years of normie adoption.) The truth, though, is that no one really thinks much about A.P.C. anymore—especially if you’re not French.