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The Goldilocks Fashion Star of ’23

Finally, a feel-good story: Trish Wescoat Pound, with the help of Andrew Rosen, revived the contemporary formula, priced it perfectly, and nailed the modern distribution pipeline. In the process, she created a paradigm for how young brands can scale these days.

Wescoat Pound has made something nice that also makes the person wearing it look exponentially better.
Wescoat Pound has made something nice that also makes the person wearing it look exponentially better. Courtesy of TWP
Lauren Sherman
October 30, 2023

A lot of the conversations I have with designers and retailers and investors and industry weirdos are about who is failing. Occasionally, in between the Ugh, how are they still in business? quips is a success story, one that makes people equally excited and jealous. TWP, named for the initials of founder-designer Trish Wescoat Pound, falls into the latter bucket. Launched last year, it’s a made-in-New York label, reasonably priced, and a best-seller at many American retailers that will sell $15 million worth of clothes in 2023, on track to double to $30 million by 2024.