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Bob Iger was legendary for big ideas—Marvel, Star Wars, the pivot to streaming—at a time when the economy, and Disney’s stock, only went up. Now, upon his return amid a brutal market correction, Iger’s success or failure will depend on sweating the small stuff, too.
How does Bob Iger fix streaming? That’s the main question that people I’ve talked to in Hollywood want answered, following his re-emergence at Disney and the abrupt defenestration of Bob Chapek as C.E.O. That query is typically followed by a pause and then an important supplementary question: What, exactly, is wrong with Disney streaming, anyway?
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