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Sam Dolnick
Sam Dolnick’s guidelines seem to appreciate the vast and still mostly unrealized potential of this still new-ish technology, and the “uses of generative A.I. we have yet to discover.” Photo: David Buchan/Variety/Penske Media/Getty Images
Dylan Byers
March 19, 2025

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Last month, leadership at The New York Times approved the internal use of several artificial intelligence tools and formally greenlit training programs to instruct company employees about the myriad ways these services could enhance their work—their journalism, their ad-serving operations, their subscriber flow, etcetera. The announcement, first reported by Semafor, was a notable but underappreciated milestone on the company’s gradual path toward comprehensive A.I. integration, which began quietly in 2023. Indeed, the strategy was only truly articulated about a year ago, when deputy managing editor and controlling-family scion Sam Dolnick and A.I. initiatives director Zach Seward sought to explain how generative A.I. could “bolster our journalistic capabilities.”