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The TV Upfronts B.S. Barometer

2015 Ted Sarandos would have cringed at the sight of 2023 Sarandos suggesting from the stage that Netflix host “a 30 minute commercial” that “plays out over several days.”
2015 Ted Sarandos would have cringed at the sight of 2023 Sarandos suggesting from the stage that Netflix host “a 30 minute commercial” that “plays out over several days.” Photo: Sujit Jaiswal/AFP via Getty Images
Matthew Belloni
May 19, 2023

Back when I covered the Cannes Film Festival, I always wanted to do a project that I jokingly called The Bullshit Barometer. The idea was to check in after a year or two on all the big-ticket financing deals and aging star-driven film projects that were breathlessly announced during the Cannes market (another weird Nic Cage action-thriller? Really?) to see what actually ended up real and what was dressed-up puffery hoping to become real. The odds wouldn’t be great.  

Wishful trade announcements aren’t limited to Cannes, of course. I’m still waiting for that Jack Nicholson movie he was supposedly coming out of retirement to make—in 2017. But there’s an especially high number of Cannes Bullshit Barometer candidates so far this year—a John TravoltaKatherine Heigl rom-com, a Patricia Highsmith horror biopic, and yes, a weird Nic Cage action-thriller, this one where he would play an Australian surfer, presumably with an American accent and a fantastic hairpiece. I know, that’s the Cannes market, but it will never not be funny.