Fashion Attention Wars (And How Prada Gets Away With It)

Hillary Super, Adam Selman, Pattie Gonia, Marc Jacobs, Charli XCX, Prada
Some of the biggest headlines from this week in fashion. Photo-Illustration: Puck; Photos: Getty Images, Courtesy of Prada
Malique Morris
June 5, 2026

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Welcome to ReSee, our new weekly column where we take a second look at what actually mattered in fashion. The grandeur of the just-wrapped global tour of Cruise shows, and their consumer-focused nature, got me thinking about how fashion functions in an increasingly fragmented attention economy. Yes, the industry is both overexposed and no longer steering culture. But many of the events of this past week offered lessons for how designers and brands can still win—or lose!—the media game.