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TikTok Capitalism Comes to Wall Street

In our age of Robinhood short squeezes and AMC apefests, social media influence is becoming the people’s leverage in the world of professional finance—where money is usually made from money. Now Animal Capital, a pioneering V.C. firm, is treating social media follower counts like real capital.

Paris Hilton
Photo by Rick Kern/Getty
William D. Cohan
March 30, 2022

Ndamukong Suh, the All-Pro defensive tackle and likely future NFL Hall-of-Famer, has made more than $150 million in career earnings playing for the Lions, Dolphins, Rams, and the Bucs, when they won the Super Bowl in 2021. Along with his heart-stopping athleticism, Suh has also been focused on business and on what he’s going to do after his storied football career comes to an end. (He is a free agent at the moment.) On a recent Zoom, he shared that he has been “looking at companies,” their profitability and their future prospects, ever since he was an undergraduate at the University of Nebraska—the last truly great player in that program’s legendary history.