Odds Against Tomorrow

After the recent fire sale of London-based fashion accelerator Tomorrow Ltd., many of its once-promising brands alleged mismanagement. But the incubator model, flawed even in the best of circumstances, may be completely doomed as fashion’s middle class goes extinct.

Tomorrow’s defenders blame its denouement on the one-two punch of Brexit and the pandemic. However, some of its brands claim that the umbrella company, which processes all payments and then disperses the proceeds, never paid them their full share—and that Tomorrow owes them millions of dollars in back payments. Photo: Vikram Valluri/BFA.com

Lauren Sherman

March 30, 2026

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In some ways, it’s a story as old as time: Tomorrow Ltd., the private equity–backed brand accelerator that sprang out of the London wholesale showroom of the same name, was sold earlier this month to an e-commerce holding company called Progetto 11. And as is often the case with deals, there were going to be some redundancies: Progetto owns The Level Group, a Milan-based “end-to-end solutions” platform that essentially offers the same biz-ops services as Tomorrow—i.e., helping small fashion companies manage all kinds of logistical and operational capabilities, from manufacturing to distribution. The Level Group will now handle Tomorrow’s portfolio, which includes A Cold Wall, Coperni, and Martine Rose.