The Twitter Menswear Guy on Fashion’s Missing Middle

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Guy blames capitalism, greed, and the downfall of mainstream fashion media as to why the majority of people dress poorly despite fashion’s role in pop culture. Photo: Christian Vierig/Getty Images
Lauren Sherman
June 20, 2024

Fashion is a bigger part of popular culture than ever, and yet the majority of people dress poorly. Why? Derek Guy, a writer who has become ultra-famous on Twitter over the past two years thanks to his menswear explainer threads under the handle @dieworkwear, has ideas. They have to do with capitalism, greed, and the downfall of mainstream fashion media. And he disseminates them regularly to his 1 million followers.

Earlier this week, amid the men’s shows, I hopped on Skype with Derek—yes, Skype, he only uses Skype—to talk Big Luxury, Elon, skinny jeans, and being nice to people who wear Allbirds. Even if you completely disagree with his position, the ultra-secretive, never-photographed Guy (he swears that’s his real name) will at least help you synthesize your own.