Anna in Paris

anna wintour vogue world
Wintour’s feat for Vogue World was her ability to secure the hallowed Place Vendôme and convene so many fashion executives and insiders. Photo: Pascal Le Segretain/Getty Images for Vogue
Lauren Sherman
June 24, 2024

All the fashion world’s power and malaise was concentrated in the Place Vendôme on Sunday night, where Anna Wintour’s third-annual Vogue World served as a veritable pre-Opening Ceremony for the forthcoming Paris Olympics, which owe their existence, in part, to LVMH, a principal sponsor of the Games and the second-largest company in Europe (after Novo Nordisk, the maker of Ozempic). The event, itself, a sort of magazine spread come to life, featured a series of Parris Goebel-choreographed vignettes depicting a Parisian fantasy—there was a fencing team, equestrians on horseback (Gigi Hadid and Kendall Jenner), cater-waiters pirouetting with silver trays in hand, and flappers pseudo-smoking as they glided around the Colonne d’Austerlitz. Woven into the dance routines were looks (on 151 models, plus athletes) from Paris-based brands. Katy Perry and Sabrina Carpenter walked. Diplo was in charge of the music.

Most people were impressed. Some people thought it was weird. I thought it was equal parts American theater, Mediterranean hoke, sheer wonder, and worth all the effort for Vogue. Theatrics aside, this was an industry swap meet. Wintour’s feat was her ability to secure the hallowed location (something many French megabrands have tried and failed to do) and convene so many fashion executives and insiders. For the paying customers, including members of the Vogue 100—the private club that costs at least $100,000 a year to join—the €2,000 minimum entry fee was not about rubbing elbows with famous people (the celebrity quotient was low). Instead, they paid in order to feel famous. The dress code was, essentially, “wear a French designer.” There were people in ball gowns, but also jeans.