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Is Vuori Too Big to Fail?

Nearly a year after the company’s significant $825 million capital raise, the post-parody athleisure brand seems primed for a liquidity event, whether an I.P.O. or a sale to a strategic.

joe kudla vuori
Vuori seems well-suited to the public markets—perhaps more so that any modern retailer this side of Skims. Photo: Courtesy of Vuori
Sarah Shapiro
July 1, 2025

One could argue that Vuori is a brand custom-built for the current era—ersatz and increasingly athleisure fare that befits our hybrid, work-from-home, comfort-over-style world. The company’s growing ubiquity has been manifested in all sorts of ways, from dominating the sidelines of youth sporting events in wealthy-ish suburbs to its endorsement deals with gymnast/influencer Livvy Dunne, nepo QB Arch Manning, and the Gerber–Crawfords. And in November, General Atlantic and Stripes led an $825 million investment that pegged Vuori’s valuation at $5.5 billion. (The company has raised more than $1.25 billion to date.)