Outdoor Vox Populi

Ty Haney
There are hurdles that could preclude Outdoor Voices from reconnecting with the urbane female audience that it captured in those earliest days. Photo: Craig Barritt/Getty Images for Create & Cultivate
Malique Morris
April 21, 2026

Join Puck to listen to this article

When Ty Haney announced last July that she was returning to relaunch Outdoor Voices, I was prepared for all sorts of surprises—bold proclamations, personnel boomerangs, investor relations snafus, endless press appeals, etcetera. After all, Haney’s career in the fashion industry has been as short as it has been punchy and unpredictable. In 2013, while in her 20s, she launched the once-beloved, color-coordinated workout gear brand for a girlboss generation before eventually suffering the consequences of her operational inexperience (bad fundraising decisions, ceding too much control) and clashing with board chair Mickey Drexler.