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Even now, more than half a decade after everyone piled into the streaming video race, no company comes close to commanding the level of subscribers, revenue, or engagement that Netflix and YouTube enjoy. Of course, a significant part of that is first-mover advantage. But equally important is that, from the get-go, these companies seemed to grasp that advancing technology would change consumer behavior in transformative ways. And right now, we’re on the precipice of another technological shift: the rise of generative A.I., which is already having an impact on content creation.
