These days, for the first time in awhile, there are some obvious good things to talk about at Amazon Prime Video, right? It has a hit in Thursday Night Football, its $1 billion foray into exclusive sports, which drew 13 million viewers for its debut game. And just today, Nielsen revealed that the first two episodes of The Lord of the Rings: The Rings of Power—which, if you haven’t heard, is the Most Expensive TV Show Ever—generated 1.3 billion minutes of viewing in the U.S. during its first three days. I actually thought it would be bigger, but Rings blew past other streaming shows during its premiere week (including HBO’s House of the Dragon), and became Prime Video’s most-watched debut ever.