“While no one wants to see two trillion-dollar companies having a knife fight,” read the internal strategy document drafted by Facebook executives, “we need to have this knife fight.” This elegant depiction of boardroom barbarism is hardly surprising. Facebook has a famously pugilistic culture, stemming from the early “move fast and break things” era to Mark Zuckerberg’s Carthaginian war-fantasies with Google to Nick Clegg’s aggressive handling of its latest scandal. And the subject of Facebook’s ire is hardly a surprise either: Apple.
“We Need to Have This Knife Fight:” Apple and Facebook Hit the Mattresses
Alex Kantrowitz
October 21, 2021
