Last week I did something I never do: a hardware demonstration. I’m usually not too interested in the latest tech, and, as a relatively late adopter, nobody cares what I think about it anyways. But many of the initial reactions to the new Apple Vision Pro have focused on how cool it is for watching movies, so my attention automatically perked up.
The fancy VR/AR headset, which is available Feb. 2 at an initial $3,500 price, is being marketed as a next-generation platform for video and other entertainment. It’s launching with apps for Disney+, Max, ESPN, Amazon Prime Video, and Peacock (though not Netflix or YouTube, which is a bit of a surprise; they’re telling people to just use the web). And the Apple publicist was both nice and persistent. So on Tuesday afternoon, I found myself sitting on a designer couch in the old Beats offices in Culver City, ready to have my mind blown.
