The byzantine act of crowning a college football national champion—and, of course, fully monetizing that intricate process—has vexed even the most astute sports business executives over the decades. In the old days, of course, bowl games were money-making tourist attractions, allowing fans of larger, cold-weather conference teams to decamp to milder climes during the winter. This created the imperfect system in which there were multiple polls that occasionally crowned multiple champions. The advent of the College Football Playoff, a decade ago, created as many problems as it solved. Sure, it was better to select four schools to compete in a tournament for the top prize. But, of course, that limited number inherently meant that at least one Power 5 conference would be aggrieved, and some deserving school or other was likely to be left out.