• Join Puck

    Directly Supporting Authors

    A new economic model in which writers are also partners in the business.

    Personalized Subscriptions

    Customize your settings to receive the newsletters you want from the authors you follow.

    Stay in the Know

    Connect directly with Puck talent through email and exclusive events.

  • What is puck? Newsletters Authors Podcasts Events Gift Puck Careers

YouTube’s NFL Discipline & NFL Partner Math

Rich Greenfield, the LightShed partner and sports guru, weighs in on the looming NFL rights renegotiation bonanza: who wins, who blinks first, and why the league still has all the leverage in the post-cord-cutting era.

nfl ravens bills
The Buffalo Bills celebrate a game winning field goal. Photo: Michael Owens/Getty Images
John Ourand
June 9, 2026

Join Puck to listen to this article

Just four months ago, following the Super Bowl in February, YouTube seemed like the frontrunner to land a coveted five-game package of regular-season NFL contests. YouTube executives were happy with their results from the season, including their exclusive São Paulo game. And, of course, YouTube can afford to pay whatever it costs to land any package, let alone a five-pack. But about a month ago, Netflix suddenly picked up those games, leaving YouTube empty handed.