Malique Morris
Malique is an enterprising business reporter and observer of consumer culture. He previously covered e-commerce and retail startups for The Business of Fashion and The Information.
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Lauren Sherman, Rachel Strugatz, Malique Morris & Sarah Shapiro
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Weekdays (Thursday is an Inner Circle exclusive)
The ultimate fashion industry bible, offering incisive reportage on all aspects of the business and its biggest players. Anchored by preeminent fashion journalist Lauren Sherman, Line Sheet also features Rachel Strugatz, who delivers unparalleled intel on what’s happening in the beauty industry, as well as Malique Morris on retail, D.T.C., and more.
THE LATEST ARTICLES
Malique Morris & Rachel Strugatz
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May 20, 2026
A Bizzaro Victoria’s Secret Collab & Everlane’s Rent Drama
The lingerie retailer has had success of late with a fairly obvious collab strategy, but an upcoming linkup is pretty out there. Plus, what does Everlane’s sale to Shein mean for its San Francisco landlords?
Malique Morris
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May 19, 2026
The One-Man War for Victoria’s Secret
Victoria’s Secret just escalated its proxy battle with billionaire Brett Blundy, an ugly fight over who’s done worse on sexual harassment. But the sideshow is distracting from a crucial point: The new Victoria’s Secret is working.
Malique Morris
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May 18, 2026
The Adidas-Satisfy Backlash & Chanel’s Momentum Gains
Why did the link-up between the upscale running brand and German shoe giant engender such hate? Plus: a closer look at Chanel’s pre-Blazy bump.
Malique Morris
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May 12, 2026
Vinted’s Manifest Destiny
Thomas Plantenga’s methodical leadership has taken Vinted from acquisition target to Europe’s dominant resale force, with a $9 billion valuation. Will his measured strategy help the company conquer the U.S.?
Malique Morris
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May 5, 2026
Inside the Lululemon C.E.O. Panic
Heidi O’Neill was the internal face of some of Nike’s biggest strategic mistakes. So how is the woman many blame for breaking Nike supposed to fix Lululemon? And what can she do about proxy warrior Chip Wilson, the company’s founder-turned-antagonist?
Malique Morris
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April 28, 2026
Bjørn to Run
Adidas C.E.O. Bjørn Gulden helped the company recover from its post-Yeezy malaise. But recent executive departures and slower sales growth evidence a less rosy future for the second-largest player in sportswear.
The Fresh Prince of Vestiaire
Resale platform Vestiaire Collective has a reputation for chaos, but its buttoned-up new C.E.O., Bernard Osta, has started to tame the company with a focus on operational efficiency. Does the former banker have the fashion chops to mint a viable competitor to The RealReal and Vinted?
Malique Morris
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April 21, 2026
Outdoor Vox Populi
Ty Haney returned to Outdoor Voices last summer to relaunch the brand and, if all went according to plan, surpass $100 million in annual sales. Now its exercise dress is sold in Sam’s Club at a huge markdown. The new owner says that is a good thing.
Is Nike… Just Doing It?
After a years-long decline, Nike is fighting to get back to its performance roots with a burst of creativity—including an Our Legacy collab and a new Alphafly. But the latest innovations also make clear how far Nike has drifted from the days when it had a visionary, design-focused leader at the helm.
Malique Morris
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April 7, 2026
Over the Hills and Farfetch Away
The onetime red-hot luxury e-comm company has spent the past few years in the wilderness after a delisting and a bailout from Korea’s Coupang. With a drastic cost-cutting program in place and a newfound détente with its retail partners, is it finding a sustainable second life?