THE LATEST ARTICLES
NEWSLETTERS
Pete Davidson Reformation
Sarah Shapiro February 14, 2025
News and notes on Manhattan retail trends amid the concurrent post-holiday malaise and NYFW exodus.
Richard Dickson
Sarah Shapiro February 12, 2025
Yes, the Gap may be having a moment, but the designer behind the current enthusiasm left the company last year. And its emphasis on marketing spectacle over merchandise substance raises questions for its latest supposed revival.
joe burrow alo
Sarah Shapiro February 7, 2025
Notes on the rise of antidepressant fashion, an Australian basics brand trying to once again crack the U.S. market, and the sudden ubiquity of shearling shoes.
Shein
Sarah Shapiro February 5, 2025
A pocket guide to three of the most meaningful ways that Trump’s tariffs will impact fashion retailers and buyers.


Elliott Hill Nike
Sarah Shapiro February 4, 2025
The $51 billion behemoth is staging a comeback with a new-old C.E.O. and a playbook they’ve been running since the ’80s: innovate through imitation and use the competition as a catalyst for growth. Can they regain the market value of the past? Hoka, you’ve been warned.
florida fashion
Sarah Shapiro February 1, 2025
Some bright spots in the January retail doldrums, driven in part by… Florida.
Marina Larroudé
Sarah Shapiro January 29, 2025
The upstart shoe brand admits it’s experiencing growing pains in its attempt to reinvent—or at least adjust—the way big retail operates. But if their vertically integrated model works, it could yield a cleaner, leaner end-to-end supply chain that its big-name rivals can only fantasize about.
staud sport
Sarah Shapiro January 25, 2025
A lab-grown diamond play, another Alex Mill collab, Staud Sport (!!), and the most brilliant and devious Valentine’s Day marketing tactics yet.


Vuori CEO Joe Kudla
Sarah Shapiro January 21, 2025
If LinkedIn had a clothing line, it might look a lot like Vuori: bland, technical, sufficiently breathable for crushing those quarterly all-hands from your remote location. But with a big bet from SoftBank (and others) and a $5.5 billion valuation, can the San Diego brand sell enough comfortable, forgettable clothing to keep its investors happy?
alaia runway pink
Sarah Shapiro January 17, 2025
The most up-to-date themes and trends in retail, from Alaïa to Cos to Hill House Home. Plus, everything else I’m seeing out there and where to get it.
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