Hi, and welcome back to Line Sheet. It has been one of the busiest 24 hours of my life, and as the queen of overdoing it, that is saying something. But it was all worth it to see so many of you in person. More to come next week on the future of Armani, Kering, the New York shows, Ssense, and a million other things. (We are in it.)

Today, a brief update on the Natalie-Erik catastrophe now that the Times story has dropped. Plus, Rachel Strugatz is here with the real story behind Glossier’s C.E.O. appointment, and Sarah Shapiro trumpets the return of Candy Pratts Price. (As we all know, “September is the January of fashion!”) For the main event, Sarah reveals ShopMy’s top 10 most in-demand items for August 2025. Once again, you will be shocked—and in some cases, delighted.

Also, thanks to everyone who came out last night for our private dinner with Starbucks at the newly opened Chateau Royale, where we discussed all the things you think we discussed and more. (Like all Puck dinners, this one was off the record, although I can share that at least 20 minutes was dedicated to exploring the definition of defenestrated—thank you, Dylan…) There was a real mix of brands represented, including Gap, Alex Mill, Victoria’s Secret, Target, Tibi, Kallmeyer, Argent, Thom Browne, Eckhaus Latta, and more, plus a nice sprinkling of media elites. The chicken cordon bleu was a hit (I chose the menu); my only regret was that we didn’t serve Orange Mocha Frappuccinos. Starbucks, of course, has been a Fashion Person favorite since the beginning of… Starbucks. Thanks to the team from Seattle who came out to hang with us, and to super-brand advisor Ana Andjelic for organizing. (Everything begins—and ends—with Ana.)

After dinner, many of us headed over to the W mag event at Eleven Madison Park for a nightcap. What a party! We got there just as everyone was coming down from the Kering Foundation dinner at The Pool. There were reports of both Olsen sisters in the building, and my favorite celebrity sighting was Nicole Cari and Jacob Soboroff canoodling. (They are so cute.) It was also pretty good when BDG’s Bryan Goldberg came over to Lynn Hirschberg and started dancing with her. (Did Bryan do it so I would report it here?) Anyway, if I were the kind of person who danced, I would have totally done so (but only with Brian Molloy, not Goldberg). Sarah Moonves is a best-in-class host, and I even got to see Amanda Silverman in the flesh. A great time indeed.

Finally, I have some big news to share with you… It’s Puck’s fourth birthday! Since we’re a real luxury brand, we rarely go on sale, but for a limited time you can receive 20 percent off an annual subscription when you sign up here. Puck is one of the top 10 things that has ever happened to me (maybe seven?), and I guarantee it will rank as highly for you.

Mentioned in this issue: J.Crew, Chloé, Tuckernuck, Nell Diamond, Hill House Home, Nicole Wegman, Staud, Larroudé, Candy Pratts Price, Marina Larroudé, Vuori, Jocelyn Gailliot, Melissa Morris, Glossier, Colin Walsh, Natalie Massenet, Erik Torstensson, Skims, and many, many more…

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Four Things You Should Know…

The countersuit heard ’round the world: The Times finally dropped its story about Natalie Massenet’s lawsuit against Erik Torstensson. A lot of it was exposition for people who have never heard of Natalie and Erik—i.e., most New York Times readers—but there were some additional salacious tidbits (search “Glastonbury”), and most importantly, the news that Erik has filed a countersuit, in New York City, where they live. He is claiming custody of their grade-school-aged son.

I’ll likely have more on the countersuit next week, but I’d say the big takeaway here, which we all already knew, is that this comes down to two things: the future of their kid, and the future of their other baby: Skims. It’s worth noting that Line Sheet mini-star and early Skims investor John Howard, who does not love to be quoted by the press as much as we love him, made the point of telling the Times that “Natalie is not on the board [of Skims] and has been uninvolved in the business.”

Rachel Strugatz

The Glossier shake-up: Glossier insiders seem genuinely excited about Colin Walsh, who will step into the C.E.O. role on October 6. As you know, Walsh will replace Kyle Leahy, who has led the company since 2023. Most recently, Walsh was the chief executive of P&G’s specialty beauty division. Before that, he was the longtime C.E.O. of Ouai, Jen Atkin’s haircare line (both pre- and post-P&G acquisition). I’m told that Atkin herself “was a huge evangelist” for Walsh and that “her seal of approval helped him in this or any other search.”

I’ve never met Walsh but have heard he’s very charismatic and persuasive. (One person described him to me as “a Gen X rizzler.”) Leahy managed to stabilize Glossier after a tumultuous few years, allowing Walsh to enter with a clean slate. He can install entirely new leadership in the areas of the business that need direction: marketing, creative, etcetera. I’ll have a lot more on this soon.

Sarah Shapiro

Some things never go out of Style.com: The new Larroudé x CPPXO shoe collection is a full-circle moment for Candy Pratts Price and Marina Larroudé. The pair worked together at Style.com, and Pratts Price was the first person to see Larroudé’s namesake shoe line before it launched. “When we were developing this collection, Candy pushed me to try new silhouettes—like an elongated-toe pump, not just your everyday classic,” Larroudé told me of the reunion with her former boss. “It took us months to get it right. She even brought out color cards from her art school days and miniature shoes as references. That’s just how deep her knowledge goes.”

For the collaboration, Pratts Price—who served as Ralph Lauren’s vice president and creative director in the late ’90s—pulled from her experience writing, editing, and styling accessories. The collection’s four silhouettes balance the wearable and the flashy, from a sleek, tailored loafer to an embellished white pump.
More store openings and launches…: Earlier this summer, I noted that Vuori’s push into more tailored, work-ready pants (belt loops and all) seemed to signal the imminent arrival of a denim line. Herewith: the Vintage Jean Classic Fit, retailing for $188, from every soccer parent’s favorite jogger brand. … The Upper East Side Tuckernuck store officially opened last night after a soft launch last month. Co-founder Jocelyn Gailliot and her team designed the space so that it feels like the living area of a mini townhouse. The dressing rooms feature small closets, which make it easy to swap out sizes, and the Barbour x Tuckernuck assortment was prominently displayed. … Handbag label Métier opened their second location, at 142 Wooster Street, following the original brick-and-mortar location in London’s Mayfair neighborhood. Founder Melissa Morris is a merchant at heart (she worked at Gap Inc.), and the clever design flourishes—e.g., an interior pocket that detaches from a tote to become a cross-body bag—explain why customers tend to hold on to Métier pieces, which rarely appear on resale sites.

And now, the main event…

The Week in Shopping: What You Bought in August

From Hill House to Tuckernuck, the second installment of Line Sheet’s exclusive data partnership with ShopMy reveals your deepest and darkest shopping habits: transitional items, lab-grown diamonds, a Chloé skirt, and more.

Sarah Shapiro

In July, Line Sheet’s exclusive data partnership with ShopMy evidenced the enduring power of the Nordstrom Anniversary Sale, which drove online shoppers to the checkout cart all month long. No big surprise there. Last month, however, the top sales-driving ShopMy links captured the changing seasons, and featured plenty of transitional items for the end of summer at a somewhat modest average checkout price of $218. (At least, when you remove the two outliers—a Chloé skirt and a lab-grown diamond ring).

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As a reminder, this roundup reflects the items that drove shoppers to a retailer’s platform to make a purchase—not necessarily what they ended up buying. While the list reveals a few emerging fall trends, we’ve yet to see a dominant shoe silhouette (boot, ballet flat, loafer?), which suggests that buyers haven’t yet landed on the must-have shoe. Meanwhile, dresses and skirts are still hanging around; apparently, we aren’t ready for jeans yet. Let’s dive in…

J.Crew 2025 Rollneck™ sweater in stripe: A quick search for J.Crew’s Rollneck sweater yields pages of articles praising it as “iconic,” “perfect,” and “the coolest.” The style is so central to the brand’s identity that it’s got its own “TM,” and its transitional, approachable style is likely what pushed it to the top of the August list. First introduced in 1988, the sweater returned this year with minor adjustments—tweaks to the neckline, a slightly different roll at the collar, and an arguably unnecessary adjustment to the sleeves, which are now more bell-shaped. The style comes in 27 shades and stripes across women’s, men’s, kids, and pets. There are even sweater-shaped handbag charms. As J.Crew chronicler Maggie Bullock told me: “J.Crew keeps trying to redefine itself, but this stuff is what people want.”
Chloé gathered midi skirt in crêpe de chine: The bobo aesthetic is still kicking as we reach the end of summer. At $2,090, this skirt is the most expensive item in the top 10—an undeniably fashion-driven purchase. Of course, when shoppers buy items at Net-a-Porter, Mytheresa, and similar retailers with a high price point, that leads to more sales revenue and a higher ranking according to ShopMy. That helped an item like Chloé’s midi skirt nab the number two spot.
Tuckernuck Marlowe dress: Like the brand’s popular Jackie dress, the Marlowe is a simple A-line shift with pockets, offered in multiple fabrics and colors. This month’s standout was the Emerald Mirasol Wave print, retailing at $228—the most expensive option. A vegan suede version is also available at $198.
Hill House Home’s Clarisse jacket: Earlier this year, I asked Hill House Home founder Nell Diamond what would follow the Nap Dress, and I don’t think either of us expected an outerwear breakthrough. And yet, the Clarisse Jacket ranked in the top five for August, with the style selling out within an hour of its release. (The lace-sleeve version is especially notable as a practical transitional piece.) Meanwhile, the jacket category more than doubled its share of Hill House Home’s business this August versus last year, with year-over-year growth of 187 percent.
Ring Concierge’s framed oval pavé lab diamond ring: I’ve written before about Gen Z’s embrace of lab-grown diamonds. The average size of these diamonds at Ring Concierge, which founder-influencer/C.E.O. Nicole Wegman launched in 2013, is about 3.5 carats. What’s notable here is that a smaller piece, featuring a 0.77-carat lab-grown oval diamond framed by 82 pavé stones (0.17 carats total), landed in the ShopMy top 10. Wegman has the piece, priced at $998, in her own ShopMy curation.

J.Crew’s relaxed barn jacket in denim: After last fall’s revival of the barn jacket, it’s no surprise the style has returned in new iterations. This season, J.Crew is offering the item in denim and brushed chino, marketing it as a “third piece,” like an added accessory. Influencers anticipated its success, knowing it would perform even before temperatures dropped. More than 200 ShopMy creators—including Molly Sims and Substack writer Marlien Rentmeester—have shared it.
Staud’s Mabel sweater: Two weeks ago, I described the draped top as “the going-out top of our time,” with Google Commerce records showing that search terms like “brown off-the-shoulder sweater” and “off-the-shoulder knit sweater” are spiking. Staud’s Mabel sweater is a quintessential example of the style, and more than 40 creators have linked to it. The “earth” colorway sold out quickly, though heather grey remains. Staud told me that this silhouette originated with the Phare dress, which they’ve expanded into more than a dozen colorways. It seems likely the Mabel sweater will become another repeat hit.
Hill House Home’s Fiona dress: Hill House Home scored another top 10 entry with this dress, which highlights the brand’s move beyond the smocked Nap Dress silhouette. Whereas Hill House Home’s own top 10 was dominated entirely by smocked styles last August, four of its top pieces this year—including Fiona, Mila (ShopMy’s No. 17), Sloane, and Maisie—introduce fresh silhouettes. Fiona sold out on launch day, with more than 1,500 people joining the waitlist beforehand; 30 percent converted at launch, and 50 percent were new customers. This performance—achieved without gifting or paid advertising—is the kind of balance between loyalty and growth every brand craves.
Hyacinth House’s Myles midi dress: Hyacinth House, a Tuckernuck private label, secured its spot through the Myles midi dress, which was shared by more than 50 creators on ShopMy. Many of those same creators also featured other top 10 items, such as Tuckernuck and J.Crew pieces.
Tuckernuck Cressida blouse: Though Tuckernuck stocks labels like Barbour, Isabel Marant, and Loeffler Randall, all three of its top 10 entries come from its private label. The Cressida blouse, a patchwork embroidered style, sold out in ivory in most sizes (with limited XL and XXL sizes remaining) while the black version remains in stock as of this writing.

In the end, August’s top performers reflected a push from brands to balance proven classics with innovation. J.Crew leaned on timeless staples, while Hill House Home struck out well beyond its signature Nap Dress. Tuckernuck’s private label performed remarkably well, and Chloé and Staud were sought out for their fashion-driven styles. Indeed, the mix of accessible basics and elevated price points illustrates how shoppers are using affiliate links for a diverse range of purchases.

Have a great weekend,
Lauren

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