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Blake It Till You Make It

News and notes on Blake Brown Beauty, Blake Lively’s new haircare baby—the hot launch, sure, but also the brutal hangover… and other related headaches.

blake lively
Are Blake Brown’s sales suffering because of the Blakelash or because Lively went quiet and stopped promoting the brand? Photo: Justin Tallis/AFP/Getty Images
Rachel Strugatz
September 25, 2024

After several quiet weeks, Blake Lively seems to be reemerging via staged paparazzi pics. That’s surely welcome news to the folks at Give Back Beauty, the global beauty manufacturer and incubator behind Blake Brown Beauty, the actress’s new beauty brand that she has all but stopped promoting. It turns out that Lively’s social media hiatus—damage control following some cringey and tone-deaf moments during the It Ends With Us media tour—coincided with a sizable dropoff in sales for Blake Brown.