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The Swift-Rogan Election

In a mostly static, coin-flip race, the election may be determined by whether Harris can win back young men—the hyper-impressionable, internet-addled demographic that was once a competitive advantage for Democrats and is now drifting toward Trump. Can she reverse that deficit in the next 49 days? Or is the post-Dobbs coalition enough?

donald trump campaign gen z
It’s undeniable that a political shift has taken hold with Gen Z men, and I have a hard time seeing how Democrats win that support back anytime soon. Photo: Scott Olson/Getty Images
Peter Hamby
September 17, 2024

Outwardly, this year’s presidential race has been characterized by surprises, volatility, and ongoing threats of violence, with a second assassination attempt against Donald Trump apparently foiled over the weekend in the bushes of his West Palm Beach golf club. We’ve seen one Democratic nominee, Joe Biden, drop out in favor of another, Kamala Harris. We’ve seen public attention splinter as trust in media wanes, accompanied by a downward slide in TV ratings and the definitive arrival of social media platforms as the primary brokers of news. We’ve been talking about coconuts, TikTok, communists, Hulk Hogan, childless cat ladies, brain worms, border security, bacon, couch-fucking, Taylor Swift, racist conspiracy theories about Haitian immigrants eating dogs and cats. This race is bananas, right?!