Trickle Down Blazy-nomics

jacob elordi chanel
Actor Jacob Elordi, global ambassador for Bleu de Chanel. Photo: Courtesy of Chanel
Rachel Strugatz
June 10, 2026

As you know, Chanel has been enjoying a maniacal resurgence ever since Matthieu Blazy began his tenure as the brand’s artistic director last April. As it’s played out, I’ve been wondering how that momentum will (or will not) impact the $6 billion Chanel Beauty division. Chanel hasn’t really been a meaningful player in mainstream beauty culture since 2006, when it introduced black nail polish. A person close to the company told me that, obviously, they were optimistic about a Blazy “halo” effect—hopeful that beauty products, such as the $35 Le Vernis nail polish, will eventually lead someone to spend five figures on a handbag down the line.