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They’re the new street drug of the content economy—telenovela-level action parceled out in 90-second clips designed to make viewers fork over in-app dollars for the next hit. Can anyone make them work in the American market?
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The only force in Hollywood more powerful than ego may be FOMO. Netflix’s Ted Sarandos is experimenting with video podcasts after watching how they took over YouTube. Disney’s Bob Iger wants to build digital theme parks in Fortnite so he doesn’t miss out on another time sink. Tubi’s Anjali Sud is building a shortform vertical app to stave off TikTok. And then there’s microdramas…
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