Ever since the Wall Street Journal began publishing the Facebook Files, its harrowing series on the machinations inside the world’s largest social media platform, people have seized on the company’s plans for, of all things, Instagram Kids. The notion, on its face, appears as almost a caricature of Facebook’s steroidal growth ambitions and collective paucity of emotional intelligence: a toxic, Juul-like attempt to impress its addictive algorithm on a new generation. In one leaked document, Facebook researchers discuss the devastating mental health impact that Instagram can have on young girls. In another, the company considered whether it could “leverage playdates” to onboard more tweens to an ancillary product, Messenger Kids.
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