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Facebook and Hollywood: A Match Made in the Metaverse?

Mark Zuckerberg in the metaverse
Screenshot via Facebook
Matthew Belloni
December 2, 2021

Remember when Facebook cared about Hollywood for 10 minutes? What if Mark Zuckerberg were forced to actually get serious about professionally-produced content?

Not possible, you might say. Zuckerberg learned his lesson. After committing in 2017 to spend “up to $1 billion” on TV-quality shows, many of them scripted, Facebook mostly floundered with its “premium” entertainment. It released a slew of star-driven series you never knew existed—remember Juliette LewisSacred Lies or Jessica Biel’s Limetown? Of course not—and one show, Elizabeth Olsen’s grief drama Sorry For Your Loss, that you probably heard was good but never remembered to check out… because it was on Facebook.