Join Puck to listen to this article
In December 2023, José Neves told staffers that he was in it for the long haul at Farfetch, the luxury site he founded in 2008 and took public a decade later. At the time, there was some cause for optimism. Sure, the company was in the process of being delisted from the New York Stock Exchange—a final humiliation amid a years-long collapse. But the ink was almost dry on a deal for South Korean e-commerce giant Coupang to rescue Farfetch from the brink of bankruptcy, preempting an earlier deal that would have seen the company take a near-majority stake in Yoox Net-a-Porter.
