If you’re like me, you’ve been reading a lot lately about the metaverse, the next-gen virtual environment where many believe people will soon work, play, shop, socialize, use apps—and consume entertainment. Mark Zuckerberg has been a longtime proponent of the metaverse concept, buying V.R. and A.R. companies and, earlier today, renaming Facebook, Inc. as “Meta Platforms, Inc.,” with a $10 billion commitment to developing the metaverse as the next version of the internet. Zuckerberg’s interest isn’t just visionary, of course. He has long been frustrated that Apple and Google own the smartphone platforms on which Facebook runs. With the metaverse, “we’ll be able to help shape the next platform,” Zuck told my colleague Dylan Byers today.