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After last weekend’s box office results, there is a temptation to declare the dawn of a new world order. Two low-budget horror movies, directed by young first-time filmmakers with YouTube roots, dominated the domestic multiplex, while The Mandalorian and Grogu stumbled. Matt covered the seismic implications earlier this week, but before Hollywood fully commits to the HollyTube thesis, it’s worth looking closer at the success of each film, as well as Markiplier’s (real name: Mark Fischbach) recent Iron Lung, to determine what practical lessons the studios can learn before the greenlights start shining.
